Advertising is paid media. You control the message, placement, and timing, but audiences know it's promotional. PR is earned media, coverage secured through relationships and newsworthiness. You don't pay for the placement, and the credibility is significantly higher because it comes through trusted third-party sources like journalists and publications.

We can't guarantee specific placements – no ethical PR firm can, because editorial decisions rest with journalists and editors. What we can guarantee is strategic effort: identifying the right stories, crafting compelling pitches, and leveraging our relationships to maximize your chances. Our track record speaks for itself.

Depth and history. Our team has spent decades in the media business, including owning and operating media outlets. We don't just have a contact list; we have genuine, long-standing relationships built on trust and mutual respect. When we call, people answer. When we pitch, people listen.

Stories that are newsworthy, meaning they're timely, relevant, and interesting to the outlet's audience. Launches, expansions, milestones, community impact, expert insights, human interest angles, and responses to trending topics all have potential. Part of our job is identifying what's genuinely newsworthy and shaping it into a pitch that resonates.

It varies. A well-timed pitch around a newsworthy event can generate coverage within days. Building sustained thought leadership or reshaping reputation takes months of consistent effort. We'll set realistic expectations based on your goals and keep you updated on progress throughout.

PR engagements are typically structured as monthly retainers, project-based fees, or a hybrid—depending on scope and goals. A focused campaign around a single event looks different than an ongoing media relations program. We'll discuss your objectives and recommend a structure that fits your needs and budget.

Yes, but press releases are just one tool. We craft press releases, media pitches, talking points, media kits, fact sheets, bylined articles, and all supporting materials. More importantly, we know how to get them into the right hands; a press release without a distribution strategy is just a document.

Absolutely. When issues arise – whether anticipated or sudden – we provide rapid counsel, message development, and media management. The goal is to protect your reputation through a thoughtful, strategic response. Ideally, we also help clients prepare before crises occur, developing protocols and messaging frameworks in advance.

Social media can be an important amplification channel for PR efforts, and we coordinate messaging across platforms. For comprehensive social media management (content creation, community management, paid social), we offer dedicated digital marketing services that integrate seamlessly with PR strategy.

Both. We have relationships at local, regional, and national levels. The appropriate target depends on your story, your audience, and your goals. A community hospital opening may prioritize regional coverage, while a healthcare innovation story might warrant a national pitch. We'll recommend the right approach for each opportunity.

A conversation about your goals, your organization, and your story. Share any upcoming announcements, events, or initiatives on the horizon. The more context we have about what makes your organization newsworthy, the faster we can develop a strategy that generates results.

We track placements secured, outlet reach, audience impressions, share of voice, message pull-through, and – where possible – downstream impact like website traffic, inquiries, or engagement spikes. You'll receive regular reports documenting coverage and analyzing results. PR isn't just about clips; it's about impact.

Yes. We collaborate closely on messaging, pitch angles, and talking points. You'll review and approve materials before they go to media. Our job is to represent your brand accurately and strategically – that requires alignment and trust on both sides.

Yes. Media training is an important part of maximizing PR impact. We prepare executives and spokespeople for interviews – helping them communicate clearly, stay on message, and handle challenging questions confidently.